Imagine your ads are costing you more than they earn. What do you do? Do you give up?
Our client, BB Elektro, didn't give up. They contacted us, and their business started to thrive. From an initial cost of sales of 92% we reached 6.29%. And instead of 50,000, the client now generates up to 3 million CZK per month. But we’ll be honest: it wasn't easy.
In short: How is the client doing today?
We turned non-performing ads into the backbone of their sales. We mastered a complex industry and multiplied their revenue.
- Cost of sales: It now costs the client only 6 CZK to earn 100 CZK.
- Growth: The number of orders skyrocketed by 300.36%.
- Revenue: The client used to earn around 50,000 CZK per month. Now, in their strongest months, they bring in 2–3 million.
How do you sell truly complex products?
BB Elektro sells electrical installation materials. We’re talking circuit breakers, cables, switches, photovoltaics. The product names often look more like EAN codes.
That’s why we had to understand the industry down to the last cablebefore we even started working. What does a customer building a home photovoltaic system actually need? How does cable A differ from cable B?
It was challenging, but we pulled it off. We know our way around complex industries.
Monitoring trends in electrical installation (and expanding the product range)
When you want to increase revenue (and your campaigns aren't working), you need a battle plan. A strategy.
In ours, you will find these steps:
- We will vet the competition.
- We will identify industry trends.
- We will launch new campaigns Performance Max (more on those later).
And what are the trends in electrical installations? More and more people are interested in photovoltaics. We took this insight to the client, who decided: From now on, we will also sell photovoltaic panels and accessories that were not previously in our offer.
Just this decision earned the client millions.
We are overhauling campaigns and starting to make a profit
The original campaigns were not profitable for the client. That is why we had a lot of work ahead of us:
- designing a new account structure and PPC campaigns,
- create a series of new PPC campaigns,
- review and expand keywords,
- check landing pages
- increase quality score – show the systems that we are worth promoting.
We gradually fine-tuned ads on Google, Seznam, Facebook, Heureka, and Zboží.cz. We started making a profit.
Under Adsvantage's management, the ROAS (cost-to-revenue ratio) dropped to 6.29%.
Performance Max: The new feature that (didn't) throw a wrench in our budget
For all our clients, Google's Smart Shopping campaigns (SmartShopping) were working well. These are the ads with photos that pop up at the top of your search results.
However, during our partnership, Google discontinued these campaigns. They were replaced by Performance Max campaigns, which integrate all of Google's channels.
We’ll be honest, this change didn't thrill us. But we are here to generate profit for our clients, even when conditions change. That’s why we dove into Performance Max:
- We created custom audiences. These combined interests, demographics, search queries, purchase intent, and more.
- We optimized for maximum conversion value.
- We segmented the campaigns by e-shop category.
- And also by price.
Why segment by price?
Imagine you sell one product for 10 CZK and another for 50,000 CZK. Does it make sense to pay the same for advertising both? It doesn't to us either. Thanks to dividing products by price we gave each category exactly as much budget and attention as it needed.
A year later, the client is making millions
How is BB Elektro doing after a year of working with Adsvantage?
- It now costs the client just 6 CZKto earn 100 CZK.
- Number of orders up by 300.36%.
We went from monthly revenue of around 50 thousand to 2 to 3 million in peak months.
Are your ads not working? Don't give up
Your ads need to be profitable – just like they are for BB Elektro. If they aren't, don't give up. Get in touch with us.
Start with a call to our CEO Michal.
