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How to grant access to Business Manager

Facebook Business Manager is essential when you want to start running Facebook ads, and here we will show you how to set it up.

Podcast: PPC advertising as the key to rapid business growth

An interview about performance advertising and current trends.

PPC Camp 2024

3 days of the most interesting PPC know-how. That was the 14th PPC Camp, where we enjoyed 20 presentations from industry leaders that were definitely worth listening to.

Marketing in 2024: Don't miss the key events of the year

2024 brings exciting opportunities to meet marketing experts, share professional knowledge, and gain new perspectives on digital marketing. Our agency will be actively involved in key marketing events and will continue to grow in this dynamic field.

How I grew from 0 to 7.8 million in 2.5 years

I’d like to share how I built Adsvantage. I won’t lie to you—it was a challenging journey.

Europe's largest e-commerce event, DMEXCO 2023

I’d like to introduce you to the biggest ecommerce event in Europe: the Digital Marketing Expo. It features companies like Google, Amazon, Microsoft, Shopify, and 700 other speakers. For me, Dmexco is one of the most important events because it hosts booths and presentations from global firms you simply won't see in the Czech Republic.

How to manage PPC on Heureka

Are you using PPC campaigns to promote your products or services on Heureka? If not, you are missing out on a huge opportunity to reach more potential customers! Whether you are a beginner trying to understand how it all works or just a curious marketer looking to learn something new, this article is for you.

How to choose the right PPC specialist?

Are you looking for a way to bring relevant customers to your website who will actually make a purchase? Or are you tired of spending money on search ad campaigns that don't deliver the results you want? Whether you identify with one, the other, or both, we have a simple solution for you: an experienced PPC specialist. To ensure you don't get burned and find the very best one, we've put together a few tips on what to focus on. Let's take a look.

PPC glossary of key terms: what you need to know

Ať už jste nováček nebo zkušený marketér, díky našemu slovníku základních pojmů se ve světě PPC reklam neztratíte. Jasně a rovnou k věci vám vysvětlíme základní termíny, bez kterých se při správě kampaní neobejdete. Jdeme na to!

How to set goals for PPC advertising

PPC advertising is more widely used today than ever before, which is understandable as the vast majority of companies shift to the online world.

5 reasons why you should invest in online advertising

Welcome to the digital age, where everything is at your fingertips, including businesses and their products! With the growing use of the internet and social media, it has become essential for businesses to invest in digital advertising. In today's world, people spend most of their time on their phones and computers, browsing social media, searching for information, and shopping. So, if you want to stay one step ahead of the competition and aren't investing in online advertising yet, we have 5 reasons why you should.

A guide to ad banner sizes for various platforms

Need to create an ad banner but aren't sure which size to choose? You're not alone. That's why we've put together this article, where you'll learn everything you need to know about ad banner sizes for various digital platforms. After reading, you'll have a clear understanding of which sizes are most effective for social media, websites, and mobile devices, and you'll learn how to make the most of every pixel to get noticed by your customers.

SEO Guide

Do you dream of your website appearing at the top of search engines like Google, ideally without paying for ads? Yes, it is possible, and the key is SEO, or search engine optimization. In our article, you will learn what SEO entails, the journey you will need to take, and whether it will be a quick sprint or a long marathon.

USP, or Unique Selling Proposition

How do you win the endless battle against the competition and stand out in a crowded market? The key is your Unique Selling Proposition (USP). In this article, you will find not only tips on how to discover and leverage it to the fullest, but also how to turn it into a powerful tool that captures your customers' attention and sets you apart from the rest.

How to set up Facebook Business Manager

How to set up Facebook Business Manager? It is the #1 step for managing Facebook ads, and I will explain how to do it simply.

LONG-TERM COMPETITIVE ADVANTAGE FRAMEWORK

Forget the theory. Download our free practical strategy framework to start building a more profitable business today.

800,000 people trained - A trip to Google - Who is a Google Trainer?

A trip to the Google office and 800,000 people trained through the Google Certified Trainer program.

What is Google Ads – How PPC advertising can help you earn money

What is PPC advertising, why is it relevant to you, and how can you use it to make more money?

Lead generation from A to Z

I will describe the specific steps I take to generate leads and manage marketing. When I started, I focused only on certain aspects, which made my marketing efforts chaotic. I realized that without a marketing strategy, I wasn't reaching the company's full growth potential. I will walk you through the steps we took to create our marketing strategy:

A checklist as a great tool for preparing your PPC ads

Looking for a simple and effective tool to ensure you never forget anything when preparing PPC campaigns? Here it is! Let’s take a look at our practical PPC checklist, designed to help you plan, launch, and manage your advertising campaigns.

What is Quality Score and how does it affect Google Ads?

Want to master PPC advertising in Google Ads? Then you should focus on your ad Quality Score. It’s not just a random number; it’s a crucial factor that influences the costs and effectiveness of your campaigns. Are you curious about exactly what Google Ads Quality Score evaluates, why it’s so important, and how it can improve your PPC campaign results while lowering your costs? We have the answers and a few practical tips for you.

The secret to a successful landing page: from first impression to conversion

Do you want more people to make a purchase or fill out a form on your website? A well-designed landing page could be the key. But what exactly is a landing page, and what should it look like to turn your visitors into customers? Find out in this article.

What is brand marketing?

What is brand marketing? Does it make sense to build a brand, and to what extent? What is the difference between a brand and a trademark?

What is PPC advertising: A comprehensive guide

With PPC advertising, you are just a few clicks away from reaching billions of customers around the world. What exactly does the acronym PPC stand for, and how does this form of advertising work? Let's take a look.

Performance Max: the perfect solution for effective online marketing

With Google's new Performance Max tool, you can reach a wider audience, streamline your workflows, and optimize your marketing campaigns all in one place. Say goodbye to manual ad optimization and hello to the perfect solution for digital marketing success.

Czech On-line Expo 2022: What was discussed?

Czech On-line Expo 2022: the most interesting lectures from the biggest e-commerce and online business trade fair of the year.

25 tips for explosive e-shop growth

I keep seeing the same mistakes on Czech e-shops that cost them sales. Are you making them too? Find out how to easily increase your e-shop's revenue.

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We share tips and tricks we've learned through experience.