Email marketing is a powerful tool for increasing sales, improving loyalty and building customer relationships. It is one of the channels with the best return on investment. Why?

Because with email marketing you build on the fact that customers already know you.

You don't have to spend a fortune acquiring and convincing people who have never heard of you. You simply remind customers who have already bought from you and had a good experience.

You most likely already have a database of past buyers. So why not use it?

We start with an analysis of your current situation and goals. You probably already have a database of past buyers we can reach out to.

Then we focus on growing your list with relevant new subscribers who are likely to buy in the future – through special offers, an engaging blog or a useful e-book.

Your list then receives a carefully balanced mix of current offers and valuable content. We can create that content for you – with AI, faster and at lower cost.

Sending frequency depends on your goals, industry, content and audience. For some brands a short newsletter with quick tips every three days works well; for others a monthly round-up of promotions and articles pays off better.

How do we find out what works for you? We study your industry, get to know your customers and test. We start with a monthly newsletter and adjust the frequency based on feedback and data.

More emails do not automatically mean more engagement and revenue. Overdo it and you end up in the spam folder – or worse, with unsubscribes.

We measure success with metrics such as open rate, click-through rate, unsubscribes and website conversions. You see the results in a clear, regular report, so you know exactly how we work.

What do these numbers tell us? How well your emails resonate with customers and where there is room for improvement.

Staying out of the spam folder is a science. Over the years we have built a comprehensive checklist of steps that keep deliverability high.

We start with proper customer consent. We regularly check and clean your email lists so they don't contain inactive contacts who never open your emails.

We pay close attention to useful content and subject lines.

Whenever possible we encourage customers to reply to our emails. A reply tells mailbox providers our email is definitely not spam.

At Adsvantage we automate everything that can be automated. It takes some work up front, but then your email marketing runs on its own. These flows work especially well:

• automated welcome series
• birthday emails
• transactional emails such as order confirmations
• abandoned cart reminders

On top of that we use AI when preparing emails, so we can create multiple variations in no time and save your budget.

We segment customers primarily by purchase history. After all, why offer dog food to cat owners? We can also segment by demographics and other factors.

We prepare content for each segment with the help of AI, which lets us create a range of personalised variations easily. Relevant content for your customers, lower cost for you.