Email marketing is a powerful tool for increasing sales, improving customer loyalty, and building customer relationships. It is one of the marketing tools with the best return on investment. Do you know why?

Because with email marketing, you leverage the fact that customers already know you.

You don't have to spend a fortune acquiring and convincing people who don't know you yet. You simply remind customers who have already purchased from you and had a good experience.

You likely already have a database of those who have purchased from you. So why not use it?

We start with an analysis of your current situation and goals. You likely already have a database of people who have purchased from you that we can reach out to.

Next, we focus on growing your email list with as many relevant new people as possible who are likely to buy from you in the future. We can achieve this through special offers, an engaging blog, or a useful e-book.

We will send your list a carefully balanced mix of current offers and valuable content. We can even create this content for you. By leveraging artificial intelligence, we can do it faster and save you money.

Email frequency depends on your goals, industry, content, and target audience. For some, a strategy of sending a short newsletter with quick tips every three days works well, while for others, it pays off to summarize all interesting promotions or articles once a month.

How do we figure out what works for you? We study your industry, get to know your customers, and test. We start with a monthly newsletter and adjust the frequency based on feedback and data analysis.

It is not true that the more content you send, the more you will engage customers and earn revenue. You can overdo the frequency—and then you end up in spam, or worse, with unsubscribes.

We measure success using metrics such as open rates, click-through rates, unsubscribes, or website conversions. We show you the results in a clear, regular report so you can see exactly how we work.

What do these numbers tell us about your email marketing? They help us determine how well your emails resonate with customers and where there is room for improvement.

Avoiding the spam folder is a science. Over the years we have dedicated to email marketing, we have developed a comprehensive list of steps that help us succeed.

We start by obtaining customer consent. We regularly check and maintain email lists to ensure they don't contain "dead souls" who never open your emails.

We pay close attention to useful content and subject line phrasing.

Whenever possible, we encourage customers to reply to our emails. Once a customer replies, they signal that our email is definitely not spam.

At Adsvantage, we love to automate anything that can be automated. It takes a little work at the start, but then your email marketing runs for you. We have found the following to be particularly effective:

• automated welcome series
• birthday emails
•  transactional emails, such as order confirmations
• abandoned cart reminders

Furthermore, we use artificial intelligence when preparing emails, allowing us to create multiple variations in no time and save your budget.

We focus on customer segmentation based on purchase history. After all, why offer dog food to cat owners? We can also segment based on demographic data and other factors.

We prepare content for individual customer segments using artificial intelligence, which allows us to easily create a range of personalized variations. We engage customers with relevant content while saving your budget.