Strategy-first performance marketing agency

Your long-term competitive advantage

We help e-commerce and B2B brands across Europe grow with strategy first – and then with Google Ads and Meta Ads that pay for themselves. Measured in revenue and profit, not clicks.

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Our services

Everything your online business needs to grow sustainably

When a good ROAS isn't enough.
When you want long-term growth, not just next month's numbers. When you are looking for a real competitive advantage.
You don't need ten different suppliers. You need one partner: Adsvantage.

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Brand marketing

Your ads work today, but they won't guarantee demand five years from now.
A strong brand will.
We define it, refine it and launch it – and then we measure what it actually delivers.

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Brand strategy
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Brand campaign management
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Brand measurement and reporting
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PPC advertising

New customers within the first week. We manage your campaigns to revenue and ROAS targets – and you grow.

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Google Ads
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Microsoft Ads
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Google Shopping & Performance Max
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Price comparison sites

You don't have to be the cheapest to win on price comparison sites. You need clean feeds, margin-based bidding and a team that runs them as one channel.

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Google Shopping
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Idealo, Ceneo, Árukerőső
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Heureka, Compari and other local engines
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Meta Ads (Facebook & Instagram)

Great products that people haven't discovered yet? Meta campaigns that scale profitably – creative, audiences and measurement in one hand.

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Quick-start strategy
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Continuous ad optimization
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Automated revenue reporting
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Email marketing

We combine your customer data, our know-how and AI to bring customers back for their next purchase.

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Automated email flows
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Personalised offers and promotions
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Personalised videos
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Content creation

Out of ideas and time to write? We create content that builds a lasting competitive advantage – and gives you the confidence that your marketing is taken care of.

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Creative concepts and campaign ideas
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Conversion copywriting, AI-assisted
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Content planned ahead for the year's key sales events
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Business strategy

A marketing plan alone isn't enough. We help you define the real problem and build a strategy for sustainable growth that justifies premium pricing. The result is a measurable increase in your company's value.

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A proven 7-step strategic management process
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Defining the core problem and removing barriers to growth
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Building a durable competitive advantage
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Marketing strategy

When growth hits a ceiling, you need a strategy to break through it. We map a clear path to higher margins, new markets and significantly higher profit.

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Precise goals, full execution and transparent reporting
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Strategy built on real customer data
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A simple plan built on precise KPIs
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Workshop

Performance marketing alone won't save a business. In 180 minutes we turn operational chaos into a clear strategy that grows profit sustainably and builds a long-term competitive advantage.

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An intensive session for business owners and CMOs
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The 5 pillars of strategic management, applied to your business
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A framework for long-term competitive advantage
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Keynote talk

Learn how to stop burning budget on ads and build a strategy that drives sustainable profit.

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A proven process for 30% faster growth
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Stop wasting money on ineffective PPC
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A practical framework for a durable competitive advantage
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Comparison shopping management

Turn price comparison sites into a profitable channel. We handle feeds, product matching and margin-based bidding so you keep full control of your COS and ROAS.

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Feed audits, product matching and feed management (Channable, Mergado)
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Data-driven, margin-based bidding for a stable ROAS
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Local and international comparison engines across 19+ markets
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Data Analytics & Tracking

As a performance agency, we build analytics that drive profit. You will gain confidence in budget allocation and clean data for Smart Bidding and business management.

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GA4, GTM, and e-commerce tracking
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Server-side tracking and enhanced conversions
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Clear cost and revenue reporting
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Uncovering measurement and UX errors
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Advertising in ChatGPT

People use ChatGPT to get advice, compare options, and decide what to buy. Ads here are displayed based on the context of the entire conversation, not just a single keyword. We start with a pilot program and use the data to show you if it’s worth it.

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Account setup and tracking
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2-3 month pilot
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Comparison with Google and Meta

We won 1st place in the Sklik Certified Agency of the Year competition, outperforming 200 other agencies.

Our certifications: experts in Google Ads, Meta Ads and strategy.

Proud Google Partner

and a Gold Shoptet Partner, Heureka Partner and certified partner of the feed-management platform Mergado. Our founder, Michal Lysek, is a Google Certified Trainer for performance marketing.

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Our CEO Michal Lysek is a Google Certified Trainer (2023 and 2024)

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Systems, NOT luck

We follow a clear process. We leave nothing to guesswork.

Every successful campaign is built on a solid structure. We constantly refine our internal checklists based on data and experience from dozens of projects. This ensures your marketing is handled with maximum care and without unnecessary errors.

A performance marketing agency for European e-commerce

At Adsvantage, we turn marketing budgets into measurable growth and profit. We're not just another agency running campaigns – we're your strategic partner for expansion. With 9+ years of experience and €140M+ in revenue generated for our clients, we are a leading partner for Google Ads, Meta Ads and business strategy. From our headquarters in Ostrava, Czech Republic, we manage accounts across 19+ European markets.

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Mario Sobcak

Since taking over our PPC campaigns, our costs have stabilized and become predictable. Communication regarding our agreed-upon goals has been excellent and prompt. We are satisfied with the work Adsvantage has done.

Head of Marketing
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Karol Krupa

Our collaboration follows a pre-agreed plan. We value the team's professionalism, the blend of analytics and creativity, and data-driven marketing.

CEO
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Pulkit Walia

The Adsvantage team helped us set up our ad accounts, optimize our campaigns, and evaluate performance. The entire collaboration has been excellent – professional, fast, and goal-oriented. We especially appreciate their flexibility, great communication, and the tangible results in the form of increased campaign performance and efficient budget utilization.

Managing Director
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Erik Lazur

Thanks to the personal approach of Adsvantage, we have finally found a partner that truly understands our business. Their strategy has provided us with visibility that has resulted not only in a significant increase in revenue, but most importantly, in strengthening our market position.

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Petr Balik

We reached out to Adsvantage to take our online store to the next level. They helped us fix a botched migration from our old e-commerce platform to a new one, for which I am very grateful. I dare say that thanks to the proper setup of Google Ads, Sklik (Czech search ads), Zboží.cz and Heureka.cz (Czech comparison shopping engines) and Facebook, our revenue is growing despite market challenges, and we are maintaining our target ROAS. The entire team maintains a professional and flexible approach.

Owner

Adsvantage took over the management of PPC campaigns for our e-shops in five languages. He understood our priorities in no time, and his work quickly showed results. What we really appreciate about working with him is his use of comprehensive tools to communicate with clients and demonstrate results. Information about campaign costs in individual countries and the sales they generated is available at all times. Michal is a fast, independent professional who can quickly grasp your needs without asking unnecessary questions. As a company, we find that very convenient, as it gives us the freedom to focus on developing our e-shops in other ways, leaving the PPC campaigns in his capable hands.

David Vacek
Executive Head
Naše výsledky

Takto se daří našim klientům.
A bude i vám.

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Závodnice

Strategic turnaround of the Závodnice online store

How the Závodnice online store grew by 139% through a strategy shift and achieved record revenue.

Year-on-year revenue growth
139%
Increase in conversions
177%
Savira (Rodinnebaleni)

Being the market leader is just the beginning. How did Rodinné balení grow by another 25%?

Being the market leader doesn't mean the job is done. Resting on your laurels simply doesn't pay off in business. On the contrary, being a leader means setting an example, staying ahead of the pack, and finding ways to keep moving forward. Rodinné balení knows this well, which is why they didn't stop after reaching the top spot. Instead, they fine-tuned their strategy, polished the details, and strengthened their core advantages. What exactly did this collaboration bring, and how can you kickstart similar growth yourself?

revenue growth
+25%
reduction in cost of sales (COS)
–20%
Get to know Adsvantage

Your growth is our benchmark

We believe successful companies are the engine of every economy. That's why we don't just run campaigns – we build long-term partnerships. When a client leads their category, it's a shared win and a benchmark for the whole market. That's exactly why we pair strategy with first-class execution and turn marketing into measurable profit.

Why we do it
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Blog: PPC, Meta Ads and strategy

Learn faster. We write about what we've learned in practice.

Everything works for a month, then the numbers drop. Why? Google changed the algorithm again. Our blog keeps you one step ahead.

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How to share access to Google Merchant Center and Google My Business

How to share access to Google Merchant Center and Google My Business

How to share access to Google Merchant Center and Google My Business.

Instructions on how to share access to Google Analytics and Google Ads

Instructions on how to share access to Google Analytics and Google Ads

How to share access to Google Analytics and Google Ads.

25 Tips That Will Make Your Eshop Grow Like Crazy

25 Tips That Will Make Your Eshop Grow Like Crazy

Eshops often repeat the same mistakes, losing sales in the process. Maybe you're making some of them, too? Find out how to raise your sales, quickly and easily.

Start with a 40-minute strategy consultation – free

How do you accelerate growth and reach your market more effectively? How do you build a brand that generates profit? Talk to Michal and get a first outline of solutions to your key business challenges.

20 min.
Introduction and process overview
€40
10 min.
Defining the challenge
€20
10 min.
Outlining a strategy with Adsvantage
€20
Total
€80
Free for you today
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We work with smaller online stores as well as companies for which we have generated over €140 million in revenue combined. If we wouldn't make sense for you, we'll tell you right at the start and recommend another route.

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