Static PPC banners

PPC ads don't have to be just text; they can also be image-based (banners). These ads are a cornerstone of digital marketing because they are consistent and grab your audience's attention right away. Just as you can choose whether to run your PPC campaigns on Google or Seznam, with banner advertising, you also choose between Google Ads and Sklik. 

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Most common Google Ads banner sizes

Google Ads offers a wide range of banner sizes that you can use. 

Desktop

• Large rectangle: 336 x 280 px
• Half page: 300 x 600 px
• Medium rectangle: 300 x 250 px
• Leaderboard: 728 x 90 px
• Banner: 468 × 60 px
• Half banner: 234 x 60 px
• Vertical banner: 120 x 240 px
• Column: 120 x 600 px
• Billboard: 970 x 250 px
• Square: 250 x 250 px
• Small square: 200 x 200 px
• Small rectangle: 180 x 150 px
• Button: 125 x 125 px
• Wide column: 160 x 600 px

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Mobile ad

• Mobile banner: 300 x 50 px
• Medium rectangle: 300 x 250 px (highest performing format)
• Large mobile banner: 320 x 100 px (highest performing format)
• Wide banner: 320 x 50 px
• Double height: 320 × 100 px
• Wide banner: 250 x 50 px
• Square: 250 x 250 px
• Small square: 200 x 200 px
• Dimensions for mobile-optimized pages: 300 x 100 px
• Full-screen mobile landscape ad: 480 x 320 px
• Full-screen mobile portrait ad: 320 x 480 px
• Full-screen tablet landscape ad: 1024 × 768 px
• Full-screen tablet portrait ad: 768 × 1024 px

Supported file types include JPEG, JPG, PNG, HTML5, and GIF. For all of these, the total size of a single image must be less than 150 kB.

You can find more about Google Ads banners here.

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Most common Sklik banner sizes

The most common banner formats for the second most popular search engine include this set. 

Desktop

Vertical format: 

• 300 x 600 px
• 160 x 600 px

Horizontal format:

• 480 x 300 px
• 300 x 250 px
• 970 x 310 px
• 320 x 100 px
• 728 x 90 px
• 970 x 210 px

Cubes:

• 300 x 300 px
• 480 x 480 px

Branding:

• 2000 x 1400 px

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Mobile advertising

Square:

• 300 x 300 px

Horizontal format:

• 300 x 250 px
• 320 x 100 px

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Just like with Google Ads, banners here can also be in JPG, PNG, and GIF formats.

You can find more about Sklik banners here.

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Google Ads allows you to reach a global audience, while Sklik is ideal for targeting the Czech market. It all depends on who your ideal customer is and where they search for information. 

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Responsive ads

Responsive ads are a modern digital marketing solution that automatically adjusts its format, size, and appearance to best fit the environment in which it is displayed. Whether on a desktop, tablet, or mobile phone, these ads intelligently adapt to provide the best possible user experience.

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Responsive ads consist of several key elements:

• Text: Usually includes a headline, description, and a call to action. 
• Images: You can upload several versions of images, which the system will use as needed.
• Logo: Your brand logos that adapt to different sizes and formats.
• URL Links: Links to your website or specific landing pages.

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Responsive banner dimensions

Rectangle 

• aspect ratio should be 1.91:1
• minimum size 600 × 314
• recommended size is 1200 × 628
• maximum file size is 1 MB

Square 

• aspect ratio should be 1:1
• minimum size 300 × 300
• recommended size is 1200 × 1200
• maximum file size is 1 MB

Images should contain a maximum of 20% text

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Social Media

In today's world, where social media plays a key role in digital marketing, banners on these platforms are essential for building your brand, engaging your audience, and achieving your marketing goals. Whether it's Facebook, Instagram, X (formerly Twitter), or LinkedIn, each platform has its own specifics that must be taken into account when designing banners. So, what's the deal with them? 

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Facebook banner sizes

Facebook image (file type: JPG or PNG)

Facebook Feed 

• Aspect ratio 1:1 – 1,080 × 1,080 pixels
• Aspect ratio 4:5 – 1,080 × 1,350 pixels

Facebook In-Stream Video

• Aspect ratio: 1.91:1 to 1:1 
• Resolution: at least 1,080 × 1,080 pixels

Facebook Video Feeds

• Aspect ratio 1:1 – 1,080 × 1,080 pixels
• Aspect ratio 4:5 – 1,080 × 1,350 pixels

Facebook Marketplace

• Aspect ratio: 1:1 
• Resolution: at least 1,080 × 1,080 pixels 

Facebook Stories / Facebook Reels Ads

• Aspect ratio: 9:16 
• Resolution: at least 1,080 × 1,080 pixels

Facebook Search Results / Facebook Business Explore

• Aspect ratio: 1.91:1 to 1:1 
• Resolution: at least 1,080 × 1,080 pixels

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Facebook video (recommended formats are MP4, MOV, or GIF)

Feed video / Facebook Business Explore / Facebook Right Column

• aspect ratio 1:1 (for desktop and mobile) or 4:5 (for mobile only) 
• Resolution: at least 1,080 × 1,080 pixels

Facebook in-stream video

• aspect ratio 16:9 or 1:1
• Resolution: at least 1,080 × 1,080 pixels

Facebook video feeds

• Aspect ratio: 4:5 
• Resolution: at least 1,080 × 1,080 pixels

Facebook Marketplace / Facebook Search Results

• Aspect ratio: 1:1
• Resolution: at least 1,080 × 1,080 pixels

Facebook Stories / Facebook Reels / Facebook Reels ads

• Aspect ratio: 9:16
• Resolution: at least 1,080 × 1,080 pixels

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Facebook Carousel

Facebook Feed / Facebook Video Feeds / Facebook Groups feed

• Aspect ratio: 1:1 or 4:5
• Resolution: at least 1,080 × 1,080 pixels
  

In-stream video / Facebook Stories / Facebook Marketplace / Facebook Search Results / Facebook Business Explore / Facebook Reels ads / Facebook Right Column

• Aspect ratio: 1:1
• Resolution: at least 1,080 × 1,080 pixels
  

Facebook Reels

• Aspect ratio: 9:16
• Resolution: at least 1,080 × 1,080 pixels

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Instagram banner sizes

Instagram image (file type: JPG or PNG)

Instagram feed / Instagram Feed / Instagram Explore home / Facebook Right Column / Facebook Groups Feed

• Aspect ratio: 1:1
• Resolution: at least 1,080 × 1,080 pixels
  

Instagram Stories / Instagram Reels / Instagram Explore / Messenger stories

• Aspect ratio: 9:16
• Resolution: at least 1,080 × 1,080 pixels
  

Audience Network native, banner, and interstitial ads

• Aspect ratio: 9:16
• Resolution: at least 398 × 208 pixels
  

Audience Network rewarded video ads

• Aspect ratio 1:1 – 1,080 × 1,080 pixels
• Aspect ratio 4:5 – 1,080 × 1,350 pixels
• Aspect ratio: 1.91:1 to 4:5 

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Instagram video (file format: MP4, MOV, or GIF)

Instagram profile feed / Instagram Explore

• Aspect ratio: 4:5
• Resolution: at least 1,080 × 1,080 pixels
• All supported aspect ratios: 1.91:1 to 9:16
  

Instagram Stories / Instagram Reels (resolution 500 x 888 px) / Audience Network native, banner, and interstitial ads / Audience Network rewarded video ads / Messenger stories

• Aspect ratio: 9:16
• Resolution: at least 1,080 × 1,080 pixels

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Instagram Carousel format

Instagram Feed / Audience Network native, banner, and interstitial ads

• Aspect ratio: 1:1
• Resolution: at least 1,080 × 1,080 pixels
  

Instagram Stories / Instagram Reels

• Aspect ratio: 9:16
• Resolution: at least 1,080 × 1,080 pixels
  

Instagram Explore / Instagram Explore Home / Audience Network rewarded video / Messenger Stories

• Aspect ratio: 1:1 or 4:5 
• Resolution: at least 1,080 × 1,080 pixels

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YouTube banner sizes

Desktop video ad (MP4 format)

• Landscape 16:9 – 1920 x 1080 px

Mobile video ad (MP4 format)

• Square 1:1 – 1080 x 1080 px 
• Vertical landscape 9:16 – 1080 x 1920 px

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More information about YouTube video ads here.

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LinkedIn banner sizes

Static and animated (jpg, png, mp4)

• Square 1:1 – 1080 x 1080 px

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More information about LinkedIn ads here.

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X (formerly Twitter) banner sizes

Static and animated (jpg, png, mp4)

• Square 1:1 – 1080 x 1080 px

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More information about X ads here.

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That brings us to the end of the article, though we understand that even with these tips, choosing the right banner size can sometimes be a real challenge. Do you have more questions? Need some advice? We have the answers! Just ask. 

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