Our services

Services that grow your business

Choose the area you need help with. One click takes you straight to the service details.

Ikonka strategie Adsvantage

Strategy and brand

We set a direction that lasts for years.

Ikonka vzdělávání Adsvantage

Education

We pass our know-how on to your team.

Not sure where to start?

We will go through your goals with you and recommend where to begin. See how working with us works.

How we work together
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Build your brand. Build for the long term.

Brand marketing

Your ads work today, but they won't guarantee demand five years from now. A strong brand will.
We define it, refine it and launch it – and then we measure what it actually delivers.

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Brand strategy
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Brand campaign management
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Brand measurement and reporting
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Break through your growth ceiling

Marketing strategy

When growth hits a ceiling, you need a marketing strategy that breaks through it.
We are strategists who grew out of a performance agency. That's why we set precise goals, execute against them and report on every one of them.

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The fastest route to more revenue

PPC advertising

We manage, optimise and bring you customers at a ROAS that actually pays off.
We know Google Ads and Microsoft Ads inside out, so your campaigns take us a fraction of the time they would take you.

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Google Ads
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Microsoft Ads
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Google Shopping & Performance Max
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Holkyztrhu.cz

“The collaboration follows a pre-agreed plan. We appreciate the team's professionalism, the combination of analytics and creativity, and data-driven marketing.”

Karol Krupa
Learn what has worked for us across 300+ accounts

PPC training and courses

We follow international sources and spend hours in the ad platforms every day. Learn in a few hours what took us years to figure out.

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Outperform your competition on Google Shopping, Idealo or Ceneo

Price comparison sites

This is where hundreds of thousands of shoppers compare products every day – in every European market. With us, you become their first choice, and you don't have to be the cheapest to do it.

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Google Shopping
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Idealo, Ceneo, Árukerőső
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Heureka, Compari and other local engines
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Reach the right customers. Precisely and profitably.

Facebook & Instagram ads

Being visible on social media isn't enough. What matters is profitable advertising that reaches the right audience and drives real orders. We set the strategy, produce the creative and keep optimising your Meta campaigns for performance – and we report the results clearly and transparently.

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Strategy and precise targeting
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Campaign creation and management
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Ongoing optimisation and revenue reporting
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+€90,000 a month thanks to price comparison sites

Stanley sells premium tools. They came to us for help with PPC ads – we recommended price comparison sites instead. It was the right call.
Monthly revenue grew from €48,000 to €140,000.

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+ 276%

revenue

Reach customers at the moment they decide

Advertising in ChatGPT

In ChatGPT, people ask for advice, compare options and decide what to buy. Ads are shown based on the context of the whole conversation, not a single keyword. We start with a pilot and show you in the numbers whether it pays off.

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Account and measurement setup
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2-3 month pilot
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Benchmarking against Google and Meta
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Where your contacts turn into repeat customers

Email marketing

Stricter privacy rules make it harder for ad platforms to collect data. That's why it's time to put your own first-party data to work. We combine your database, our strategic know-how and AI to bring customers back for repeat purchases, maximise their lifetime value and make sure your marketing budget makes business sense.

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Automated flows and personalisation
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Advanced use of AI
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Automated results reporting
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Customers are searching for products to buy. With us, they find YOU.

SEO

Google handles billions of searches every day – and a large share of them carry purchase intent. Reach customers who already have their wallets out. SEO takes time, but it builds a lasting competitive advantage that brings you business for years without constantly paying for every click. No buzzwords – we care about the real numbers: your traffic, sales and profit.

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Clear results backed by case studies
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End-to-end delivery, from technical audit to link building
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Automated reporting with full transparency
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Strategy for long-term, sustainable business growth

Business strategy

A standard marketing plan isn't enough. Our structured 7-step process turns complex market challenges into clearly defined opportunities. We identify the bottlenecks in your business, test the barriers and set up processes that increase the overall value of your company. The result: execution-ready sustainable growth and a competitive advantage strong enough to justify premium pricing.

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Practical solutions backed by real data and case studies
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Higher company value and demonstrable margin growth
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Long-term partnership, from design to implementation
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Turn visitors into paying customers.

Content creation

Great product, but the ads aren't performing and you're out of ideas? We don't make art for galleries – we make assets that sell. Your Google and Meta campaigns need high-octane fuel: data-driven graphics, video and copy that lower your CPA and raise your revenue. We take the initiative, deliver creative that works and give you the peace of mind to run your business.

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Full production: performance graphics, video and copywriting
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Direct collaboration with our PPC specialists for maximum ROI
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Mobile-first creative built for how people buy today
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Master the framework for long-term competitive advantage

Strategy workshop

Performance marketing alone won't save a business. If growth has slowed and healthy margins are getting harder to reach, the problem isn't your campaigns. In an intensive 180-minute session we turn scattered operations into one clear strategy. Using our proven 5-pillar framework, we define where you win, why customers choose you and what you stop doing – and set you up for sustainable profit. Take control and live our promise: Measure, plan, accelerate.

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Intensive 180-minute session for owners and CMOs
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An end to wasted budget
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Results that speak for themselves
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The competitive advantage framework and how to build a profitable strategy

Executive keynote

Performance marketing won't save you if your business has a weak link. A real strategy isn't a vision without action – it's a system of decisions that raises margins and builds company value. Research shows companies with a formal written strategy grow 30% faster. We'll walk you through a practical framework that stops the budget leaking through campaigns and gives you a roadmap to sustainable profit: Measure, plan, accelerate.

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Know-how proven in real accounts
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Practical strategic framework
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Stop wasting your budget
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Make decisions based on numbers, not gut feelings

Data Analytics & Tracking

Bad data leads to poor decisions and wasted budgets. We will take responsibility for your tracking and set up analytics to show you true campaign profitability. You will gain a solid foundation for sustainable growth and peace of mind when allocating investments.

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GA4 & Consent Mode v2 implementation
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Server-side tracking (Meta & Google)
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Management dashboards in Looker Studio
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Regular analytical service and data hygiene
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How we work together

From day one you know exactly where you stand. Zero risk, with a money-back guarantee.

We take responsibility for the performance of your campaigns. Our transparent process gives you full control over your marketing and helps you build a long-term competitive advantage.

Month 1 | Audit & Setup

We perform an in-depth audit of ad accounts and analytics, uncovering hidden growth opportunities to build a data-driven strategy.

Month 2 | Testing & Fine-Tuning

We gather essential data to launch smarter strategies and optimize budget allocation so every euro spent works as efficiently as possible.

Month 3 | Scaling Performance

We scale budgets on profitable ad sets and focus on sustainable growth, turning data into real profit and solidifying your market position.

Month 4 | Evaluation & Guarantee

We evaluate performance against set KPIs. If target results aren't met, we activate our fee-back guarantee.

We grow together – or you don't pay

You don't carry the risk alone. If we miss the agreed KPIs for three consecutive months, we refund 100% of our management fee from the last invoice.

We won 1st place in the Sklik Certified Agency of the Year competition, outperforming 200 other agencies.

We share practical know-how

We speak at events

We provide training

We publish content

We are not just another agency. We are your marketing advantage.
(A business strategist, brand-building know-how and core expertise in Google Ads and Meta Ads – all under one roof.) 

We speak at major industry events, write articles, appear on podcasts and train marketing teams. In 9+ years of practice we have worked with 300+ clients across 19+ European markets and generated over €140 million in revenue for them.

Systems, NOT luck

We follow a clear process. We leave nothing to guesswork.

Every successful campaign is built on a solid structure. We constantly refine our internal checklists based on data and experience from dozens of projects. This ensures your marketing is handled with maximum care and without unnecessary errors.

Look over our shoulder

We show you transparently how your money is working

Automated reports show how much you're investing, where and what it brings back. We don't massage the numbers – you see raw data straight from the ad platforms and clear ROAS and COS (cost of sale) metrics. This is what the report looks like.

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You are our number one client

We don't have hundreds of clients. We have you – and we value that.

We're an agency with the personal touch of a freelancer – we know every client personally, talk to you directly and are personally invested in your results. You're never just a number. Write to us, call us, ask us anything. We're here for you.

The Adsvantage team
Our certifications: experts in Google Ads, Meta Ads and strategy.

Proud Google Partner

and a Gold Shoptet Partner, Heureka Partner and certified partner of the feed-management platform Mergado. Our founder, Michal Lysek, is a Google Certified Trainer for performance marketing.

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Our CEO Michal Lysek is a Google Certified Trainer (2023 and 2024)

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We'll take you into new European markets

One market is never enough. We help you grow across Europe.

You bring the products, we bring the customers – in 19+ European markets. Our clients sell all across Europe.
Ready to expand?

Let's talk. A call doesn't cost you anything.

Try working with us for just a month. You will see for yourself that your online store is growing.
And if not? You can always go back to doing things the old way.

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