Imagine a customer goes to Google and searches for your products. There are three possibilities:

• They don't find you at all, but they do find your competition.
• They find you, but only buried under competitor websites.
• They find you in the top positions.

You can imagine what each option means for you. Only in the last case can you expect customers to buy. And you only get there by optimising your website.

That is why SEO is crucial for your website traffic – and therefore for your revenue. An effective SEO strategy also builds your website's credibility.

Good question – and a complex one. A solid SEO strategy combines three areas:

• technical SEO (website architecture, security, loading speed, etc.)
• on-page optimisation (useful, trustworthy content, internal linking, keywords) 
• off-page optimisation (link building)

The most important thing is always the user experience. Stuffing a site with keywords is not enough. The customer has to land on a page that is relevant, useful and easy to navigate at that exact moment.

SEO results usually don't show up immediately. It can take several months for improvements to appear, depending on how competitive your industry and keywords are, the current state of your website and ongoing strategy adjustments.

The good news: you benefit from the results long-term. Your rankings improve gradually and you gain credibility with both search engines and users. That is the advantage of SEO over paid ads: when you stop paying for ads, they stop bringing customers. SEO keeps driving traffic long after the work is done.

Need faster results? Combine SEO with Google Ads or Meta Ads.

The goal of SEO is not to stuff your website with new keywords every day. New keywords appear when you launch a new product line, when the market shifts or when customer behaviour changes. That is when it is time to add content that answers what your customers need right now.

We regularly analyse the performance of existing content and look for ways to improve and expand it. Often we can add a new topic to an already successful article, increase its value and work in new keywords.

How often depends on market changes and your budget.

We monitor algorithm updates and stay on top of the news. As a Google Partner we get first-hand information and training. As soon as we learn of an update, we adjust our clients' SEO strategies to keep pace with how search evolves. 

SEO competitor analysis is definitely worth it. It is essential for understanding your market position and finding opportunities to improve.

We run it as often as we agree. Always at the start of our partnership, then either regularly or when you expand your range and during significant changes in your industry or in search engine algorithms.