Data analytics & tracking: make decisions based on numbers, not gut feelings

Profitable and sustainable growth is built on accurate data. We take responsibility for your tracking—from Google Tag Manager and GA4 to Consent Mode v2, server-side tracking, and management dashboards. You gain the certainty that every budget decision is based on a solid foundation, allowing you to allocate funds where they actually generate profit.

I want a tracking audit
The Adsvantage team analyzing campaign data in dashboards
9 years
of experience
€140M+
revenue generated
19+
European markets
7+
case studies
2024
Google Certified Trainer
(also 2023)
5/5
dozens of reviews
9 years
of experience
3.5B+ CZK
generated for
clients
19+
international markets
7+
case studies
2024
Google Certified Trainer
(also 2023)
5/5
dozens of reviews

Does this sound familiar?

Adsvantage dashboard icon

Do your GA4 numbers not match your e-shop orders?

We identify where data is being lost or duplicated and fix your tracking so it matches your revenue to the penny.

Adsvantage consent icon

Did a third of your conversions disappear after deploying a cookie banner?

Consent Mode v2 brings anonymous signals back into play. You measure legally without losing data.

Adsvantage growth chart icon

Is Smart Bidding learning from bad data?

We set up clean conversions and enhanced conversions so that Google and Meta algorithms optimize for actual profit.

Adsvantage reporting icon

Are you manually compiling reports from five different systems?

A single Looker Studio management dashboard with costs from all advertising platforms. Always up to date.

What we can do for you

End-to-end tracking from the first click to the invoice

Six areas that together form a reliable data foundation for your campaigns and management decisions. Have something custom? We will figure out how to measure and evaluate it accurately.

Web analytics and tracking

Web Analytics & Tracking

Reliable data is essential for every CMO. We ensure flawless implementation and configuration of key tools so you always have a clear view of your performance.

  • GTM Deployment and Configuration: We will migrate your legacy codes to Google Tag Manager for a cleaner website and easier management
  • Google Analytics 4 (GA4): Professional setup of accounts, data streams, custom audiences, and integrations with advertising systems
  • Implementation Documentation: We will prepare precise data layer documentation specifically for your developers
E-commerce and leadgen tracking

E-commerce & leadgen tracking

Gain a complete overview of your customers' actions, from the first click to the final order.

  • Complete E-commerce Tracking: Measuring the entire purchasing process for Shoptet, Shopify, and complex custom solutions
  • B2B and Content Sites: We track both macro and micro conversions—such as form submissions and clicks on phone numbers or emails—to precisely optimize your campaigns.
Consent Mode v2 and cookie banners

Consent Mode v2 & cookie banners

Regulations are getting stricter, but you don't have to lose your data. We will set everything up to be 100% compliant so you don't miss out on valuable conversions.

  • Implementation of Google Consent Mode v2
  • Review and integration of tools like Cookie Script, CookieBot, Complianz, and other 3rd-party solutions, or fully custom solutions
  • Precise integration of consent status with GTM tracking codes
Server-side tracking and Enhanced Conversions

Server-side tracking & Enhanced Conversions

Minimize the impact of ad blockers and browser restrictions. By switching to server-side tracking, you gain more accurate data and increased security.

  • Server-side GTM: Setup and management of a server-side container on Google Cloud Platform
  • Enhanced Conversions: Secure hashing of customer emails for Google Ads, Meta (Conversions API), and Sklik.
Advertising platform integration

Advertising platform integration

Every system receives exactly the data it needs for optimization and remarketing.

  • Google Ads - remarketing, conversions, Enhanced Conversions
  • Meta (Facebook) - pixel, e-commerce events, Conversions API
  • Sklik/SEM - remarketing and conversion codes
  • Zboží.cz, Heureka - conversion tracking
  • Affiliate  
  • ETC - as requested by the client
Reporting, audit, and ongoing maintenance

Reporting, audit & ongoing maintenance

Data must be clear and always up to date. We monitor your business from an analytical perspective every single day.

  • Management dashboards: Performance visualization in Looker Studio, including cost data imports from various advertising platforms.
  • Ongoing maintenance: Monthly tag functionality checks, data validation, and server-side tracking cost monitoring.
  • Audit & UX analysis: We identify errors in your current tracking and use Microsoft Clarity (heatmaps) to uncover barriers preventing users from completing purchases.
I want to discuss my tracking with no obligation

How the tracking deployment works

Týden 1 — Audit měření

Projdeme GTM, GA4, cookie lištu a reklamní systémy. Najdeme chyby, duplicity a chybějící data a určíme, co je potřeba měřit pro váš byznys.

Týden 2

V případě zjištění chyb v datových vrstvách nebo nutnosti doplnění určitých parametrů, vypracujeme implementační dokumentaci a zašleme vývojářům k nasazení.

Týden 3— Implementace/Úpravy

Nasadíme/Upravíme GTM, GA4 a Consent Mode v2, napojíme reklamní systémy a zapracujeme body z datových vrstev od vašich vývojářů. U e-shopů rozjedeme kompletní e-commerce tracking.

Týden 4 — Validace a serverové měření

Ověříme data mezi klientskou a serverovou vrstvou, spustíme server-side GTM a rozšířené konverze. Postavíme manažerský dashboard v Looker Studiu.

Měsíc 2+ — Pravidelný servis

Každý měsíc kontrolujeme funkčnost tagů a eventů, validujeme data, hlídáme náklady na server a posíláme report se stavem měření a doporučeními.

Management dashboard in Looker Studio – Adsvantage

We are more than just implementation

We build tracking that helps you make money.

We approach analytics as a performance agency, not an IT vendor. We know what data Smart Bidding needs, what a CMO needs to see on Monday morning, and where e-shops typically lose money. That is why we design every implementation starting with the business question, not the tag.

I want a measurement audit
  • Regular analytical service

    Data validation between the client and server layers.

    Server cost monitoring and request optimization.

    Report with an overview of the tracking status and recommendations.

  • Audit & UX analysis

    Audit of current tracking — identification of errors, duplicates, and missing data.

    Microsoft Clarity - heatmaps, session recordings, UX issue identification.

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Adsvantage Gold FastCentrik Partner badge

Our CEO Michal Lysek is a Google Certified Trainer (2023 and 2024)

Google Certified Trainer logoGoogle Certified Trainer logo

Ready to grow with accurate data?

Get an initial audit of your current tracking. We will show you where you are losing data and money, and propose how to fix it.

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