Data analytics & tracking: decide on numbers, not gut feeling

Profitable growth is built on data you can trust. We take responsibility for your measurement – from Google Tag Manager and GA4 through Consent Mode v2 to server-side tracking and management dashboards. You will know which channel makes money and where to send the next euro of your budget.

Get a tracking audit
The Adsvantage team analyzing campaign data in dashboards

Sound familiar?

Adsvantage dashboard icon

GA4 numbers don't match the orders in your store?

We find where data gets lost or double-counted and fix your tracking so it matches your store admin to the cent.

Adsvantage consent icon

A third of your conversions vanished after the cookie banner went live?

We implement Consent Mode v2 properly. You measure in line with the law and the algorithms keep getting the signals they need.

Adsvantage growth chart icon

Smart Bidding learning from bad data?

We set up clean and enhanced conversions so Google and Meta algorithms optimise for real profit, not noise.

Adsvantage reporting icon

Building reports by hand from five systems?

One management dashboard in Looker Studio with costs and revenue from every channel. Always up to date, no manual copying.

What we take care of

Complete measurement from the first click to the invoice

Six areas that together form a reliable data foundation for your campaigns and management decisions. Have something custom? We will design a way to measure and evaluate it precisely.

Web analytics and tracking

Web analytics & tracking

Good decisions need reliable data. We take care of a clean implementation and configuration of the key tools so you always have campaign performance under control.

  • GTM deployment and configuration: We move your existing tags into Google Tag Manager – a cleaner site, faster loading and easier management.
  • Google Analytics 4 (GA4): Account and data stream setup, custom audiences and links to your advertising platforms.
  • Implementation documentation: We prepare precise dataLayer documentation for your developers – deployed right the first time, no guesswork.
E-commerce and leadgen tracking

E-commerce & lead-gen tracking

See what your customers really do on your website – from the first click to the order or enquiry.

  • Complete e-commerce tracking: Measurement of the whole purchase funnel for Shoptet, Shopify and custom platforms.
  • B2B and content websites: We track macro and micro conversions – submitted forms, phone and email clicks – so campaigns are optimised for real enquiries.
Consent Mode v2 and cookie banners

Consent Mode v2 & cookie banners

Regulation is getting stricter, but you don't have to lose your data. We set up measurement that is 100% compliant and keeps your conversions.

  • Google Consent Mode v2 implementation
  • Review and integration of cookie banners (Cookie Script, CookieBot, Complianz and others) as well as fully custom solutions
  • Precise wiring of consent status to the tracking tags in GTM
Server-side tracking and Enhanced Conversions

Server-side tracking & enhanced conversions

Ad blockers and browser restrictions take away part of your data. Server-side tracking gets it back – more accurate numbers, higher security and longer-lived cookies.

  • Server-side GTM: Setup and management of a server container on Google Cloud Platform.
  • Enhanced Conversions: Secure hashing of customer data for Google Ads, Meta (Conversions API) and Microsoft Ads.
Advertising platform integration

Advertising platform integrations

Every platform gets exactly the data it needs for optimisation and remarketing.

  • Google Ads – remarketing, conversions, Enhanced Conversions
  • Meta (Facebook) – pixel, e-commerce events, Conversions API
  • Microsoft Ads / SEM – remarketing and conversion tags
  • Google Shopping, Idealo, Heureka – conversion tracking for comparison shopping engines
  • Affiliate
  • And more – whatever your business needs
Reporting, audit, and ongoing maintenance

Reporting, audit & ongoing service

Data has to be clear and current. We watch over your tracking every day so you can decide with confidence.

  • Management dashboards: Performance of every channel in Looker Studio, including cost imports from the advertising platforms.
  • Ongoing service: Monthly tag checks, data validation and monitoring of server-side tracking costs.
  • Audit & UX analysis: We find errors in your current tracking and use Microsoft Clarity (heatmaps, session recordings) to uncover what stops users from buying.
Discuss your tracking – no strings attached

How the tracking rollout works

Týden 1 — Audit měření

Projdeme GTM, GA4, cookie lištu a reklamní systémy. Najdeme chyby, duplicity a chybějící data a určíme, co je potřeba měřit pro váš byznys.

Týden 2 — Dokumentace

V případě zjištění chyb v datových vrstvách nebo nutnosti doplnění určitých parametrů, vypracujeme implementační dokumentaci a zašleme vývojářům k nasazení.

Týden 3 — Implementace a úpravy

Nasadíme/Upravíme GTM, GA4 a Consent Mode v2, napojíme reklamní systémy a zapracujeme body z datových vrstev od vašich vývojářů. U e-shopů rozjedeme kompletní e-commerce tracking.

Týden 4 — Validace a serverové měření

Ověříme data mezi klientskou a serverovou vrstvou, spustíme server-side GTM a rozšířené konverze. Postavíme manažerský dashboard v Looker Studiu.

Měsíc 2+ — Pravidelný servis

Každý měsíc kontrolujeme funkčnost tagů a eventů, validujeme data, hlídáme náklady na server a posíláme report se stavem měření a doporučeními.

Week 1 — Tracking audit

We review GTM, GA4, your cookie banner and advertising platforms. We find errors, duplicates and missing data and define what your business needs to measure.

Week 2 — Documentation

If the dataLayer has errors or parameters are missing, we prepare implementation documentation and hand it to your developers for deployment.

Week 3 — Implementation

We deploy or adjust GTM, GA4 and Consent Mode v2, connect the advertising platforms and incorporate the dataLayer work from your developers. For online stores we launch complete e-commerce tracking.

Week 4 — Validation and server-side tracking

We validate data between the client and server layers, launch server-side GTM and enhanced conversions, and build your management dashboard in Looker Studio.

Month 2+ — Ongoing service

Every month we check that tags and events work, validate the data, monitor server costs and send you a report on the state of your tracking with recommendations.

Management dashboard in Looker Studio – Adsvantage

More than implementation

We build tracking you can make money on.

We do analytics as a performance agency, not as an IT vendor. We know which data Smart Bidding needs, what a CMO has to see on Monday morning and where online stores usually lose money. That is why we design every implementation from the business question, not from the tag.

Get a tracking audit
  • Ongoing analytics service

    Data validation between the client and server layers.

    Server cost monitoring and request optimisation.

    A report on the state of your tracking with recommendations.

  • Audit & UX analysis

    Audit of your current tracking – errors, duplicates and missing data.

    Microsoft Clarity – heatmaps, session recordings, UX issue identification.

Adsvantage Google Partner badgeAdsvantage Mergado badgeAdsvantage Heureka Partner badgeAdsvantage Gold Shoptet Partner badge
Adsvantage Gold FastCentrik Partner badge

Our CEO Michal Lysek is a Google Certified Trainer (2023 and 2024)

Google Certified Trainer logoGoogle Certified Trainer logo

Ready to grow on accurate data?

Let's talk about your tracking. We will show you where you are losing data and money and propose how to fix it.

data-analytics-tracking
Sent. We will get back to you within 24 hours.
Something went wrong while sending the form. Please email us at info@adsvantage.eu.
By submitting this form you agree to the processing of your personal data

Subscribe to our newsletter
and stay one step ahead

Practical performance marketing insights, case studies and Google Ads news – straight to your inbox

Thank you, you're almost there!

  Please check your inbox and confirm your subscription so you don't miss any insights.

Oops, something went wrong. Please try again.