Advertising in ChatGPT
Reach customers at the moment they decide
In ChatGPT, people describe their situation, compare options and decide what to buy. Ads here are not matched to a single keyword, but to the context of the whole conversation. We build this channel for you — from the account through measurement to campaigns — and show you in the numbers whether it pays off.
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What advertising in ChatGPT is and why it works differently
Advertising in ChatGPT is a clearly labelled sponsored card shown below the answer. The system does not match it to a single keyword, but to the context of the whole conversation, the ad content and the landing page. The difference is substantial: in a search engine you see the query “best running shoes”, in ChatGPT you see the whole situation — who is taking up running, what surface they run on, what price they have in mind and what is bothering them. The ad system therefore understands both the need and the stage of the decision. In Czechia and Slovakia, ads in ChatGPT have been shown since September 2026 and the platform is still in beta.
Discuss it with usWhy add advertising in ChatGPT to your mix
A customer with clear intent
The ad appears at the moment someone is solving a specific problem and comparing options. Not while they are scrolling a feed.
More than a keyword
The system works with the context of the whole conversation. It understands the situation, the need and the stage of the decision, not just a single query.
First-mover advantage
The auction in Czechia is still thinly contested. Whoever starts now collects data and know-how ahead of the competition.
A strong format for online stores
According to OpenAI, product ads from a feed are among the platform’s best-performing formats. We set the feed up for you and keep it up to date.
A complement, not a replacement
ChatGPT does not replace Google or Meta. We manage your entire performance mix and watch where every euro earns you the most.
Who advertising in ChatGPT suits — and who it does not
It works best where the customer compares options and looks for advice before buying: online stores with a broader range and a quality feed, B2B and SaaS, education and digital products, travel, experiences and services that solve a clear problem. Some industries, on the other hand, OpenAI does not allow at all — alcohol and tobacco, gambling, adult and dating, weapons, financial, healthcare and legal services, or specific job and real-estate listings. Rejection comes as early as account verification and can affect the whole account, not just a single ad. That is why we check your industry before we promise anything.
How we guide you through the new channel
We build the channel in three steps. We start by checking whether OpenAI’s rules allow your industry at all — they are stricter than Google’s or Meta’s, and the advertiser, the ad and the landing page are all assessed. Only then do we get to work.
Context Hints: this is where the channel breaks
There are no keywords in ChatGPT Ads. Targeting runs on Context Hints — descriptive sentences about the situation and need the customer is dealing with. So instead of “running shoes” we work with the sentence “the user is starting to run regularly and is looking for comfortable shoes for asphalt”. The quality of these sentences decides which conversations your ad shows up in.
How we approach it:
- We start with your customers. We go through support tickets, reviews, discussions, and frequently asked questions.
- We segment them by intent. Different messaging is needed for someone just starting their research versus someone already comparing options.
- One ad group = one intent. Each intent gets its own copy and its own landing page, not a generic homepage.
- We test and expand. We turn off underperforming ad groups and develop winning intents into new ones.
Technically, anyone can manage a pixel or set up a campaign in time. The difference comes from understanding which conversation your business needs to be relevant in.
Enquire about advertising in ChatGPTWe won 1st place in the Sklik Certified Agency of the Year competition, outperforming 200 other agencies.
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This is how our clients are doing.
And you will be too.
Strategic turnaround of the Závodnice online store
How the Závodnice online store grew by 139% through a strategy shift and achieved record revenue.
Being the market leader is just the beginning. How did Rodinné balení grow by another 25%?
Being the market leader doesn't mean the job is done. Resting on your laurels simply doesn't pay off in business. On the contrary, being a leader means setting an example, staying ahead of the pack, and finding ways to keep moving forward. Rodinné balení knows this well, which is why they didn't stop after reaching the top spot. Instead, they fine-tuned their strategy, polished the details, and strengthened their core advantages. What exactly did this collaboration bring, and how can you kickstart similar growth yourself?
What we’ll tell you straight before we start
We like to be straight with you. With a new channel that goes double, so we set expectations right at the start:
- Only some users see the ads. They appear in the free version and the Go plan, but paid plans do not see them. Consequently, you will not reach a portion of decision-makers in B2B.
- We cannot see which queries triggered the ads. There is no search query report; we optimize based on ad group and ad performance.
- Click-through rates will be lower than you are used to. Users often continue the conversation instead of clicking. We evaluate cost per order or lead, cost-to-revenue ratio, and ROAS.
- The platform is in beta and evolving rapidly. Conversions appear in reports with a delay, and the first meaningful insights typically emerge after about a month.
None of this makes the channel a dead end. It only means it is worth running with a clear plan and evaluating against business numbers, not against the first week.
Shall we start today?Get into ChatGPT before your competition does
We will get in touch and arrange a short call. We will go through your industry, your goals and the data you already have, and tell you straight whether the channel makes sense for you.
Frequently asked questions about advertising in ChatGPT
Isn’t this just another display ad?
No. The ad is shown according to what the person is dealing with in the conversation — when they are looking for advice, comparing options or deciding on a purchase. Display, by contrast, reaches people who are not dealing with anything at that moment.
Why not put the money into Google Ads instead?
ChatGPT does not replace Google or Meta, it complements them. A pilot takes only part of the performance budget as a separate test line item, not a shift away from campaigns that already earn for you. We then compare the results with your existing channels on the same metrics.
Do ads influence ChatGPT’s answers?
No. The ad sits separately below the answer, is clearly labelled and, according to OpenAI, does not influence the content of the answer. For sensitive topics such as health or politics, ads are not shown at all.
Will you see what people talk about in ChatGPT?
No. Neither the advertiser nor the agency has access to user conversations; we work only with aggregate figures on campaign performance. In Europe, personalisation is also not available yet — the system works only with the current conversation, not with chat history.
What do you need from us?
Your own OpenAI ad account, to which you invite us as an administrator — we will guide you through setting it up. Then billing details, cooperation on the website side (allowing OpenAI crawlers and consents in the cookie banner) and product materials including access to the feed. Count on several weeks from signing to launch, because OpenAI account verification takes time.
When will we see the first results?
You will see the first delivery data within a few days. Conversions appear in reports with a delay, so we do not evaluate them straight away. The first meaningful conclusions come after about a month, and we decide on scaling only once the pilot has been evaluated.
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