Vyplatí se správa srovnávačů i malému e-shopu?

Ano, správně nastavený feed a bidding zabrání zbytečnému plýtvání rozpočtem za nekonvertující prokliky a pomůže i menším e-shopům efektivně konkurovat velkým hráčům.

Musím být na srovnávačích nejlevnější?

Nemusíte. Správnou strategií biddingu, kvalitním párováním a budováním důvěryhodnosti (např. Ověřeno zákazníky) lze generovat vysoké prodeje i bez cenové války.

Co je to Mergado a k čemu slouží?

Mergado je nástroj pro úpravu XML feedů bez nutnosti zásahu vývojáře e-shopu, který umožňuje hromadné opravy produktových dat a pokročilou optimalizaci.

Co změnil přechod Zboží.cz pod Sklik a konec starého API v roce 2026?

Přechod pod Sklik přinesl dynamický ceník minimálního CPC a ukončení starého API. Vyžaduje přechod na nové rozhraní a aktivnější řízení biddingu pro zachování ziskovosti.

Comparison shopping engines that bring orders.
Not just clicks.

Q: How exactly do you factor our margins into bidding?

We use custom labels in your XML feed to segment products by gross margin. We don't bid where it makes no business sense, and we move your budget toward your most profitable items.

Q: How much does comparison shopping engine management cost?

The management fee is separate from your click budget. You get a price range in the first consultation and an exact quote after we audit your accounts.

Q: How quickly will we see the first results?

You typically see the first savings from cutting inefficient clicks and unmatched products within the first month. Stable growth and the full effect of margin-based bidding usually take 60–90 days.

Q: What does the initial comparison shopping audit include?

An in-depth XML feed audit, an analysis of your product matching status and a review of availability and historical bid settings.

Q: Do I have to change my tools or e-commerce platform?

No. We work with feed management tools such as Channable and Mergado as well as the native interfaces of Google Merchant Center, Idealo, Ceneo and Heureka. We are also a Gold Shoptet Partner.

Q: Who owns the accounts and data?

You do. You share access with us and can revoke it at any time. Your history and settings stay yours.

Q: Can you handle multiple European markets?

Yes. We have worked with clients in 19+ European markets, including multi-currency and multi-language feeds.

Q: Are marketplaces (e.g. Heureka Marketplace) worth it for me?

It depends on the margins and commissions in your category. We calculate it for you before you commit.

On Google Shopping, Idealo, Ceneo, Árukereső or Heureka you don't win by spending the most, but by getting the details right – unmatched products, missing parameters or bidding that ignores your margins. We fix your product feed, perfect your product matching and set bids based on real profitability, not just revenue.

I want profitable comparison shopping

We manage comparison shopping engines for online stores with monthly revenue of €12,000 or more. We bid based on performance and gross margin using feed labels, not just revenue. We fix XML feeds, improve product matching and move your budget to where it actually pays off. You usually see your first savings within a month of starting.

1 month

until you see your first savings

300+

online stores managed by our team

19+

European markets

Does this sound familiar?

Part of your catalogue isn't showing up at all?

We fix your feed and match your products. You should be selling your entire catalogue, not half of it.

Your COS is rising and you don't know why?

We bid on performance and margin. We scale back unprofitable products and push the ones that drive profit.

Competitors outbidding you on key products?

We don't start price wars. We hold positions where they actually pay off.

Spending your evenings tweaking bids yourself?

Hand it over to us. You get results, not admin.

We do more than bidding

We handle the whole chain – from the feed to the bottom line.

Bidding on a broken feed is just a more expensive way to lose. That is why we start with the data before we touch a single bid.

I want profitable comparison shopping

Feed audit and product matching – we find rejected and unmatched items and get them back on the market.
Product data quality – parameters, EANs/GTINs, categories, images and titles optimised for each engine's requirements.
Seasonality and availability – we pause out-of-stock items and push where demand is rising.

Full coverage of Google Shopping, Idealo, Ceneo, Árukereső, Compari and Heureka – comparison and search bidding managed separately.
Conversion tracking and reporting – revenue, cost of sales (COS) and margin for each comparison engine separately.

Results guaranteed. We grow together, or you don't pay.

We take the risk on our shoulders. If we don't deliver the agreed-upon results, we will refund your money.

Existing clients:

If we fail to meet the established KPIs for 3 consecutive months, we guarantee a 100% refund of our management fee from the last invoice.

Timeline for new clients:

Month 1
Audit & Setup

Month 2
Testing & Optimization

Month 3
Performance scaling

Month 4
(Didn't hit our KPIs? We'll refund your invoice for the 3rd month.)

FREE consultation

4x consultations with a strategist worth 9,196 CZK

Google Certified Trainer 2023, 2024

Speaker at major conferences, meaning up-to-date know-how ahead of the competition

Founder and CEO of Adsvantage, Michal Lysek

Savings from the very first month of management

Week 1 — Diagnostics

We review the feed, item matching, bidding history, and conversion tracking.

Weeks 2–4 — Fixes & Setup

We clean the feed, complete the assortment matching, and set up bidding based on margin, preferred, or profitable categories and products.

Month 2 — Testing

We fine-tune bids and verify which segments are worth scaling.

Month 3 — Scaling

We shift the budget to where it makes the most sense and delivers the highest return.

+€90,000 a month thanks to comparison shopping engines

Stanley sells premium tools. They asked us for help with PPC, but we recommended comparison shopping engines instead. It was the right call.
Monthly revenue grew from €48,000 to €140,000.

+ 276%

revenue

Petr Balík

BB elektro

Owner

Petr Balík

We turned to Adsvantage to take our online store to the next level. They helped us fix a botched migration from our old e-commerce platform to a new one, for which I am very grateful. Thanks to the proper setup of Google Ads, comparison shopping engines and Meta Ads, our revenue keeps growing despite a difficult market, and we are holding our target ACOS. The whole team is professional and flexible.

Owner

We won 1st place in the Sklik Certified Agency of the Year competition, outperforming 200 other agencies.

How many orders are you leaving on the table on comparison shopping engines?

In a free 40-minute consultation we review your current performance, uncover hidden potential and outline a strategy that actually delivers profit.

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Frequently asked questions

How exactly do you factor our margins into bidding?

How much does comparison shopping engine management cost?

How quickly will we see the first results?

What does the initial comparison shopping audit include?

Do I have to change my tools or e-commerce platform?

Who owns the accounts and data?

Can you handle multiple European markets?

Are marketplaces (e.g. Heureka Marketplace) worth it for me?

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Comparison shopping engines that bring orders.
Not just clicks.

1 month

300+