A PPC Podcast About Smart Shopping Campaigns Featuring Michal Lysek (in Czech)

Smart Shopping Campaigns generally drive a big portion of eshoppers’ sales. I have it backed up by my own research. I found that it’s usually about 52% of Google Ad generated revenues.

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And that number is likely to keep growing, too:

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“The percentage of investments into Smart Shopping Campaigns is on the rise, and we expect it to keep rising in the foreseeable future as well”.
Google Industry Manager, Dalibor Klíč

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Content:

00:50– How did you end up doing PPC campaigns?
02:18 – What was your job in the media agency like?
03:01 – How long have you been doing PPC campaigns?
04:01 – Why talk about Smart Shopping Campaigns?
05:26 – What are Smart Shopping Campaigns?
08:12 – Why run a campaign?
09:10 – What to keep in mind before running a campaign?
14:00 – Our campaign is running, what now?
15:41 – How many conversions do you need to run a SSC?
16:29 – Is it necessary to optimize the XML feed?
21:59 – How does Google Ads optimization work?
27:24– What’s left to do once a campaign’s already set up?
29:12– What to do with a failed campaign?
31:27 – What’s your stance on pausing SSCs?
32:05 – Which eshops would you not recommend them for?
33:24 – What do you think your job will look like in 5–10 years?
34:36 – Overview of how the work of a PPC specialist has changed with time.
35:10 – Manual vs. Automatized optimization.

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